The Applied Reports Company
City skyline at dusk
The Applied Reports Company

Quick
reference

Colours, logos, and type for the team. Click a swatch to copy its hex. Every asset is labelled with its filename in the assets folder.

Colour · Logos · Type · Imagery · Templatesappliedreports.comRev. A · 16 Sept 2026

Colour

Palette: Midnight Press. Five roles on company surfaces, plus three ink values used only inside Arc.

Product inks · Arc surfaces only

  • Press Blue is the background of every company surface: site, cover, decks, marketing.
  • Half-Tone Blue for dividers, dot fields, tonal blocks. Always under Midnight.
  • Edition Bone for reverse cards, footers, document surfaces. Never more than 20% of a surface.
  • Midnight carries all type on company surfaces. Not a background at scale.
  • Library Crimson at small scale only: revision marks, index numbers, highlights, credit lines. Never a fill, button, or heading colour.
  • Arc inverts. Ink or Midnight field, Press Blue type, Draft Ink for links and interactive state.
--press-blue: #B9D2E3; --half-tone-blue: #7FA8C4; --midnight: #0A162B; --edition-bone: #F5F1E8; --library-crimson: #9E2A2B;
--draft-ink: #0E5BD6; --soft-ink: #10192B; --ink: #10192B;
Palette PNG on DriveSlide template (.pptx) on DriveLT Remark font files on Drive

Logos + assets

Two marks: the company masthead (The Applied Reports Company) and the Arc product mark. Use the SVG wherever you can. PNGs are for email, social, and tools that reject SVG.

Download opens the file in a new tab; save it from there (Cmd+S or right-click, Save). The vector masters and a README with the palette also live in the Drive folder. Full originals: Documents/Applied Reports/assets.

Company masthead

Masthead, midnight on press blue
Primaryarc-wordmark-midnight.svgMidnight on Press Blue. Site header, decks, documents.Download SVGDrive
Masthead, press blue on midnight
Reversedarc-wordmark-press.svgPress Blue on Midnight. Dark covers, footers.Download SVGDrive
Masthead, white on midnight
Whitearc-wordmark-white.svgOver photography only.Download SVGDrive
Masthead, draft ink on press blue
Draft Inkarc-wordmark-draft-ink.svgProduct-adjacent surfaces only.Download SVGDrive
Masthead PNG, draft ink on press blue
PNG, Draft Ink on Presswordmark-draftink-on-press.pngDownload PNGDrive
Masthead PNG, press blue on midnight
PNG, Press on Midnightwordmark-press-on-midnight.pngDownload PNGDrive

Arc product mark

Arc icon, draft ink bevel on press blue
Arc icon, primaryarc-icon.pngDraft Ink bevel on Press Blue. App icon, add-in.Download PNG
Arc icon, press blue bevel on midnight
Arc icon, reversedarc-icon-1.pngPress Blue bevel on Midnight.Download PNG
Arc icon, half-tone on midnight
Arc icon, half-tonearc-icon-halftone-on-midnight.pngHalf-Tone Blue with Draft Ink bevel on Midnight.Download PNGDrive
Arc icon, draft ink on press blue
Arc icon, Draft Inkarc-icon-draftink-on-press.pngDraft Ink with Midnight bevel on Press Blue.Download PNGDrive
A.R.C. initials
Initialsarc-initials-midnight.svgStamp form. Small scale.Download SVGDrive

Favicons, signature, social

Favicon, light
Favicon, lightfavicons/light/16, 32, 96, 128, 196 px + apple-touch + android + mstile.Download PNGDrive folder
Favicon, dark
Favicon, darkfavicons/dark/Same set. favicons.zip has both.Download PNGDrive folder
Email signature
Email signatureemail-signature.png600 × 200. Pair with email-profile.png.Download PNGDrive
Social share image
Social sharesocial-image.png1200 × 630. Open Graph, LinkedIn.Download PNGDrive

Icons

BCA icon
BCAicon-bca.pngDownload PNGDrive
CCA icon
CCAicon-cca.pngDownload PNGDrive
ESA icon
ESAicon-esa.pngDownload PNGDrive
SOR icon
SORicon-sor.pngDownload PNGDrive
Engineer icon
Engineerengineer-icon.svgDownload SVGDrive
Report icon
ReportReport Icon.svgDownload SVGDrive
Word icon
Word add-inWord Icon.svgDownload SVGDrive
Dot grid tile
Dot gridgrid-press.pngBackground tile on Press Blue.Download PNGDrive

Type

Three faces, three jobs. LT Remark for headings, Inter and Inter Display for body and subheadings, JetBrains Mono for metadata and anything monospaced.

HeadingsLT Remark · Bold
Reserve Fund Study, Class 1

Uppercase, tight leading (0.95), near-zero tracking. Page titles, section heads, cover lines. The masthead wordmark is set in this face.

SubheadingsInter Display · Semibold
Post-war concrete mid-rise, GTA.

Inter Display (or Inter with optical size at 28px and up), letter-spacing -0.02em. Subheads, pull statements, large UI labels.

BodyInter · Regular, Medium
The documents that govern how buildings are bought, sold, insured, repaired, and held. They are entered into a firm's archive and relied upon for critical information. They are read decades after they are written.

16px / 1.55 on the web. Medium for emphasis, Semibold for labels. No italics for emphasis.

MetadataJetBrains Mono · Regular, Medium
PLATE 03-iii · REV. A · 2026-09-16
B1010 · Floor Construction · Uniformat II
hello@appliedreports.com

Captions, plate numbers, codes, dates, file names, credits. Uppercase with 0.08 to 0.12em tracking for labels; sentence case for everything else.

Scale · web

Display · LT RemarkDisplay 56 / 0.95
H1 · LT RemarkHeading one 40 / 1.0
H2 · Inter DisplayHeading two 28 / 1.15
H3 · InterHeading three 20 / 1.3
Body · InterBody 16 / 1.55
Small · InterSmall 14 / 1.5
Label · JetBrains MonoLabel 12 / 0.10em
Caption · JetBrains MonoCaption 12 / 1.5

This page loads Inter and JetBrains Mono from Google Fonts and embeds LT Remark Bold from the brand font files. The full LT Remark family (Regular, Bold, Black, italics) is in the Drive fonts folder.

Imagery

Real buildings, real cities, real moments. Photographic and archival, never stock. Tint toward Press Blue or Midnight when an image needs to sit under type.

City skyline at dusk
Skyline at duskskyline-dusk.jpgCover image. Dark ground, works under the white masthead.Download JPGDrive
Suspension bridge with a barge passing beneath
Bridge and bargebridge-barge.jpgSection openers, decks. Warm archival print; pair with Midnight type.Download JPGDrive
Tinted archival street scene with airships
Street, tintedstreet-tinted.jpgAlready tinted to Press Blue. Backgrounds under type, site sections.Download JPGDrive
Illustration of a walled city floating above a coastline
Illustration referenceillustration-ref.jpgMood reference for colour and scale. Not for publication.

Templates

Slide template in the brand palette and type. One file for PowerPoint and Google Slides (upload it to Drive and open with Slides). Fonts are named in the file; install LT Remark, Inter, and JetBrains Mono to see them as designed.

Twelve slide layouts from the Applied Reports template
Twelve layouts. Cover, agenda, section divider, statement, stat cards, table with sidebar, image with sidebar, four-column, three-column options, two-column discussion, table with callout, closing.
applied-reports-template.pptx

16:9 widescreen, 13.33 × 7.5 in. Press Blue content slides, Midnight dividers, Edition Bone cards, crimson index and page numbers only.

  • Company surfaces never invert. Keep Press Blue as the field on content slides.
  • Photographs full bleed on the cover and section openers. Real buildings, real cities.
  • Placeholder figures and firm names are examples. Replace before use.
Download PPTXDrive
The Applied Reports Company · Torontoassets folder · Documents/Applied Reports/assetsRev. A · 16 Sept 2026